Young children often imagine all sorts of scary monsters hiding in the furniture making it difficult for them to fall asleep. So, we decided to spark children's imagination by giving a tool to further express their imagination and turn their fearful nights into a playful bedtime experience.
IKEA Tittut is a mobile app that sparks children's imagination to provide a new bedtime experience. By using AR technology, it can identify IKEA's products and the artificial intelligence enables children to create and interact with their imaginative monsters hiding in furniture.
IKEA Tittut is a mobile app that sparks children's imagination to provide a new bedtime experience. By using AR technology, it can identify IKEA's products and the artificial intelligence enables children to create and interact with their imaginative monsters hiding in furniture.
CREATIVES
Woo Jae Yoon
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