THE FUTURE DOESNT SUCK  

Bacardi | Brand Activism

A whopping 91% of the planet’s plastic doesn’t get recycled, often ending up in our oceans. So BACARDÍ and nonprofit Lonely Whale teamed up to turn something that sucks into something that slaps. We collected used plastic straws at bars and venues across the country and turned them into vinyl records featuring a new track by Major Lazer and Anitta. We also distributed coasters with Snapcodes which unlocked an augmented reality experience promoting the campaign. Through efforts like these vinyl records, Bacardi will be removing one billion straws from circulation through 2020.